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Types and tasks of research

Market research helps you find answers to questions that arise every day
We conduct a holistic situational analysis of the market, assess opportunities and risks, make reliable forecasts and estimate the prospective market share.
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We will thoroughly investigate their business, reveal on what grounds they surpass your company and offer ways to tackle the issues.
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Having trouble identifying your target audience?

We conduct customer segmentation, analyze socio-economic, behavioral factors affecting purchase, and describe the portrait of the Target Audience.
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Would you like to know exactly what Your customers think?

We will assess the level of customer satisfaction, find out their preferences, find popular goods and services.
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Do you doubt the effectiveness of the advertising campaign?

Find out exactly whether the potential customers have access to information, and whether it encourages them to buy.
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Do you want to know if your customers know your company or your product?
Let's analyze brand awareness.
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Working on a new product and not sure if it will suit consumers?
We will test the product, organize a focus group to discuss the advantages and disadvantages of the product.
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Do you want your company to have a working team?

We assess staff loyalty, identify the main causes of employee turnover, and figure out whether the employees are committed to the brand.
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Looking for the best place for a retail outlet?

We conduct a geo-market study, analyze the accessibility, concentration of the target audience, and the locations of competitors around the area.
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Types of research methods used to solve Customer problems
-1-
Quantitative methods
it involves collecting information from a large number of respondents to obtain an objective statistical picture on various issues.
-2-
Qualitative methods
they are determined by the descriptive approach, detailed interpretation of respondents' answers. Detailed and comprehensive comments are required from a small number of respondents related to the target audience of the Customer.
-3-
Mixed methods
connect opportunities to get detailed, comprehensive answers from a large number of respondents or "mystery shoppers" involved in the research.
-4-
Desk Research
are conducted to collect, combine and analyze secondary data collected from various sources.
- 5-

in a separate group, we allocate methods for assessing employee loyalty.

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