Types and tasks of research
Market research helps you find answers to questions that arise every day
We conduct a holistic situational analysis of the market, assess opportunities and risks, make reliable forecasts and estimate the prospective market share.
We will thoroughly investigate their business, reveal on what grounds they surpass your company and offer ways to tackle the issues.
We conduct customer segmentation, analyze socio-economic, behavioral factors affecting purchase, and describe the portrait of the Target Audience.
We will assess the level of customer satisfaction, find out their preferences, find popular goods and services.
Find out exactly whether the potential customers have access to information, and whether it encourages them to buy.
Let's analyze brand awareness.
We will test the product, organize a focus group to discuss the advantages and disadvantages of the product.
We assess staff loyalty, identify the main causes of employee turnover, and figure out whether the employees are committed to the brand.
We conduct a geo-market study, analyze the accessibility, concentration of the target audience, and the locations of competitors around the area.
Types of research methods used to solve Customer problems
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it involves collecting information from a large number of respondents to obtain an objective statistical picture on various issues.
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they are determined by the descriptive approach, detailed interpretation of respondents' answers. Detailed and comprehensive comments are required from a small number of respondents related to the target audience of the Customer.
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connect opportunities to get detailed, comprehensive answers from a large number of respondents or "mystery shoppers" involved in the research.
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are conducted to collect, combine and analyze secondary data collected from various sources.
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